April 1, 2009
Remember when I went on and on about the cool OXO Good Grips Pop Containers that I used to organize my baking ingredients? Well, guess who else is using them? Food Network! I’ve noticed the containers on episodes of Iron Chef America and on Chopped. Pretty cool, huh? I figure Food Network could choose any food storage system they wanted to, so if they opted for the Pop Containers, then it’s a pretty credible confirmation of my choice, me thinks.
I worked in advertising for a long time, so the concept of product placement is not lost on me. For example, could Glad possibly feature their products any more than they do on Top Chef? It seems like every other shot focuses on a box of Glad bags. Perhaps OXO has a sponsorship deal with Food Network (aren’t we suspicious!), but I haven’t noticed any mention of it, and the Pop Containers’ appearances have been pretty subtle. I just happened to notice them because I’m crazy mad for these things!
Keep your eyes peeled for these little beauties the next time you’re on the Food Network. And watch for the Bed Bath & Beyond 20% off coupons so you can get your own!