November 15, 2010
We’re big fans of Urban Decay’s Eyeshadow Primer Potion. Like other fans though, we hate wasting all of that product that the applicator wand doesn’t reach. A while back, LilSis hacked into Urban Decay’s cute little purple genie bottle to show just how much waste there is.
Urban Decay’s answer to the waste was to keep the cute bottle, but to redesign the wand. The idea was that the newly-bent wand could reach into the curves of the bottle to access the previously-wasted potion.
We didn’t love the new wand, but were happy tolerate it if it helped us get some of that wasted potion out of the bottle and onto our eyelids.
Did it do that though? Like LilSis, I had to hack into the bottle myself to see. I intentionally used this bottle as long as I possible could; trying to eek out every last little bit of primer. When I finally whipped out my knife, I couldn’t get one more dab out of this bottle.
Note: Don’t try this at home. I used a serrated knife and serrated my finger twice before I got through the hard plastic! There was blood. Lots of blood.
Do you see much waste? I do! Lots of waste!
The good news? Urban Decay heard all the grumblings and came out with the Primer Potion in a tube!
When the tube first came out, I thought I heard that it was limited edition, but the web site doesn’t say so. The original purple genie bottles are still available too.
Whichever packaging you prefer, you’re still getting our favorite eyeshadow primer and we wouldn’t dream of applying shadow without it. Not only does it hold the shadow onto your lids ALL DAY without creasing or fading, it also intensifies the color of your shadow. Bonus!
I’ve been using this product for years, and I’m still amazed sometimes when I take a look into the mirror after a long day. My eyeshadow still looks perfect and just-applied even though it may have been on for 16 hours and survived 8 hours of work and 2 workouts! It sounds impossible, but it’s true! Go, Urban Decay!